For the Goldman Tennis Center at Golden Gate Park, we were commissioned to create an environmental graphic feature that telegraphed the communal spirit of the facility, as well as the legacy of the adjacent Haight-Ashbury district. The clubhouse features a lenticular wall that offers an interactive reading experience. From the right, near the entrance, the wall reads “LOVE”. From the left, as one moves to the courts, the wall reads “ALL”. The phrase makes clear the center’s openness, while referencing the beginning of every tennis match.